Paint the city pink

Launching a new product in a crowded marketplace is never easy. It makes it even harder when a competitor already has the number 1 spot for a similar product.

Our client - Rock House Sliders - wanted to make a big impact with the launch of their Pink Rocka slider and Maek’s ‘Paint the City Pink’ campaign met the brief.

Using playful visuals and animation to spark the imagination of everyone in Kuwait City, we re-imagined local, iconic landmarks in pink using our Instagram stories. This fun, irreverent re-invention of familiar cityscapes helped trigger consumer intrigue.

Taking it further, we collaborated with influencers and DJs, culminating in a launch party that include tasting and t-shirt design stations.

Overall, the campaign delivered in that it pushed the Pink Rocka slider into the top 100 of items ordered on Talabat, Kuwait.