Snappcard
Sector
Mobile Loyalty
Services required
Branding
Web Design
App Design
Marketing Collateral Design
Administration Interface Design
Digital Partner
Snapp came to us with an outdated identity, an app that required a redesign and redevelopment and with no marketing collateral. While most loyalty app competitors tend to mimic printed loyalty cards, we needed to find a new, more scalable approach to the interface and the brand. It needed to be flexible enough to work for small and large vendors alike, as well as for the consumers who use it daily.
Rather than replicate existing convention, we took a different approach. The icon we designed for the branding is unique, colourful and fresh. The app logo can also be broken up and used on other marketing collateral. The app’s interface design features a circular graphic mechanic for the points – a system scalable with any vendor. We felt collecting points was much more fun and interesting for the user, too.
Snapp stats:
- 200k users
- 700+ merchants
- 2.5m+ Snapps
- $2m worth of rewards given out
- 50k feedback collected
